Kaiten, Juan CarlosNiederhumer, SonjaStonehouse, Kara
Molleda, Juan-CarlosRoberts, MarilynTaylor & Francis GroupInternational Journal of Strategic CommunicationMolleda, J.C., & Roberts, M. (2008). The value of "authenticity" in "glocal" strategic communication: The new Juan Valdez campaign. International Journal of Strategic Communication, 2(3), 154...
Molleda, Juan-Carlos, and Marilyn S. Roberts. "Colombia's Juan Valdez Campaign: Brand Revitalization through 'Authenticity' and `Glocal' Strategic Communications." International Media Communication in a Global Age. Ed. Guy J. Golan, Thomas J. Johnson, and Wayne Wanta. New...