近日,我院助理教授魏闯以通讯作者身份在市场营销领域顶级期刊Journal of Marketing Research发表论文Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?。JMR是UTD24期刊、FT50期刊和ABS-4*期刊、我校AA类...
Lim, W. M. (2023). Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions. Journal of Business Research, 160, 113638. (被引用...