期刊全称 Journal of Marketing Communications 4.6 CiteScore 172 过去四年文献总数 797 过去四年引用总数 82 % 被引用比率 Print ISSN 1352-7266 出版社 Taylor & Francis Scopus链接 https://www.scopus.com/sourceid/22954 开放出版 Open Access 否...
Journal of Marketing Communications 期刊信息 基本信息期刊全称 Journal of Marketing Communications 期刊简称 Print ISSN Online ISSN 期刊出版社 是否开放获取 Open Access,OA 暂无数据 官网地址 期刊所属领域 期刊简介 JCR分区索引信息2021年数据 是否是SCIE(SCI) 注:SCI已经完全被SCIE取代,参考: SCI被取代 ...
The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promot
marketing communications; internet research; content analysis; creative strategies; standardization; japan; 5.Corporate reputations in UK biotechnology: an analysis of on-line 'company profile' texts 机译:在英国生物技术领域的企业声誉:在线“公司简介”文本分析 作者:CALIN GURAU;YVONNE MCLAREN 期刊名称:《J...
Journal of Marketing Communications. The article focuses on the "Journal of Marketing Communications" (JMC). It says that manuscripts for the journal come from the U.S., Europe and the Pacific... Kitchen,Philip,J. - 《American Academy of Advertising Conference Proceedings》 被引量: 6发表: 20...
The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues...
分享31 ssci吧 SCI何编辑 超好发的SSCI期刊推荐Asia Pacific Journal of Education教育和教育研究四区,IF=1.478 Asia Pacific Journal of Management管理学二区,IF=4.5Asia Pacific Journal of Marketing and Logistics商学二区,IF=4.643 Asia Pacific Journal of Social Work and ... 分享回复赞 上海交通大学吧 y...
international journal of advertising: the review of marketing communications exploring the relationship between celebrity endorser effects and advertising ... . International Journal of Advertising : The Review of Marketing Communications Exploring the relationship between celebrity endorser effects and ...
EUROPEAN JOURNAL OF MARKETING (CORPORATE IDENTITY, CORPORATE BRAND, CORPORATE COMMUNICATIONS, CORPORATE MARKETING, CORPORATE IMAGE, CORPORATE REPUTATION, INTEGRATING CORPORATE IDENTITY, CORPORATE BRAND, CORPORATE COMMUNICATION, CORPORATE IMAGE, CORPORATE REPUTATION)) ...
Journal of Marketing CommunicationsPub Date : 2009-12-01, DOI:10.1080/13527260802481256 Edwina Luck , Jennifer Moffatt 整合式营销传播(IMC)在二十一世纪已成为一种新的营销概念。IMC通常被认为,教授和编写的只是广告和促销活动的集成。但是,本文提出将IMC作为一个更广泛的概念。它不仅仅是组织内的过程或活动:...