Journal of Digital Media Managementis the major peer-reviewed, professional journal for all those involved in the capture, storage and effective application of digital media assets. Each quarterly 100-page issue publishes in-depth articles, real world case studies and reviews written by some of the...
《Journal of digital media management》共发表170篇文献,掌桥科研收录2012年以来所有《Journal of digital media management》期刊内所有文献, 期刊刊频为Quarterly,ISSN为2047-1300,
Journal of Digital Media Managementdoi:urn:issn:2047-1300journal of digital media managementHenry Stewart Publications
Journal of Data, Information, and Management is a multidisciplinary platform addressing data-information-management interdisciplinary issues. Features research on data technology and methodology, including data mining, machine learning, and more. Provides insights into data-driven applications, such as digi...
Journal of digital asset management, 3(2): 89-98Van Niekerk A.Strategic management of media assets to optimizing market communication strategies,obtaining a sustainable competitive advantage and maximizing return on investment:An empirical ... V Niekerk,Albert - 《Journal of Digital Asset Management》...
of all those working in, or entering, the field. As such, the Journal’s content is both of direct relevance to the practice of digital marketing and intellectually rigorous. Published quarterly and guided by an eminent Editorial Board of digital and social media marketing experts, each ...
Online reputation and crisis management Conversion optimisation and lead generation Email marketing Affiliate and referral marketing Viral marketing Social media and sponsorship Essential reading for Chief Marketing Officers, Heads of Marketing, Digital Marketing and Social Media Marketing, Marketing Directors, ...
The consumer adoption of digital media has warranted much attention over the last decade. However, relatively little has been written about how digital media has impacted upon brand management perspectives and practices. The digital era has resulted in changes in how consumers interact with brands and...
《Jmm-国际媒体管理杂志》(Jmm-international Journal On Media Management)是一本以COMMUNICATION综合研究为特色的国际期刊。该刊由Taylor & Francis出版商该刊已被国际重要权威数据库SCIE收录。期刊聚焦COMMUNICATION领域的重点研究和前沿进展,及时刊载和报道该领域的研究成果,致力于成为该领域同行进行快速学术交流的信息窗口...
Lam J C Y, Lee M K O. Digital inclusiveness--Longitudinal study of Internet adoption by older adults[J]. Journal of Management Information Systems, 2006, 22(4): 177-206. (2)电子包容的主要目标是提升弱势群体获得信息通信技术的机会,特别是残疾人和老年人。