The Journal of the Academy of Marketing Science is devoted to advancing the science and practice of marketing through research-based articles. Serves as a vital link between scholarly research and practical application. Accepts manuscripts that offer new insights, are literature-based, and demonstrate ...
John Deighton被邀请对Rebecca Hamilton的编辑观点进行评论,Hamilton主张将消费者作为分析单位进行研究,并认为《Journal of the Academy of Marketing Science》(JAMS)可以成为发表此类研究的合适平台。 Background: The article discusses the ...
基本信息 期刊全称 Journal of the Academy of Marketing Science 期刊简称 Print ISSN 0092-0703 Online ISSN 1552-7824 期刊出版社 是否开放获取 Open Access,OA 否 官网地址 期刊所属领域 期刊简介 JCR分区索引信息2021年数据 是否是SCIE(SCI) 注:SCI已经完全被SCIE取代,参考:SCI被取代 ...
Springer ProQuest ResearchGate EBSCO onAcademic 查看更多 相似文献 引证文献Journal of the Academy of Marketing Science John Hulland,Anne Hoekman,Mark Houston 被引量: 7322发表: 0年 Journal of the Academy of Marketing Science Please note, we are currently updating the 2018 Journal Metrics . The Journ...
Is the "international competitiveness" of these organizations driven by structural properties, strategic elements, tactical implementation, opportunistic behavior, or a combination of one of more of these and/or myriad other potential components? Marketing's contribution to the scholarly dialogue about ...
The issue of "power" in the marketing channels for consumer products has received considerable attention in both academic and practitioner journals as well... V Kadiyali,CN Vilcassim - 《Marketing Science》 被引量: 554发表: 2000年 Comparative Effects of Calcipotriol (Mc903) Solution and Placebo...
marketing research practice. JGSMS prioritizes immediacy and current interest in its high-quality papers, which welcome fresh and innovative perspectives from academic, practitioner, and public policy viewpoints. JGSMS publishes research reports, reviews, and commentaries. Thematic special issues appear ...
and businesses/organisations involved in the wider tourism, hospitality and events industries.The aim of JVM is to provide a forum for the publication of academic papers which are also of relevance to those working in the tourism industries, while meeting the highest standards of intellectual rigour...
《全球市场营销科学学者期刊》(Journal Of Global Scholars Of Marketing Science)是一本以BUSINESS综合研究为特色的国际期刊。该刊由Taylor & Francis出版商该刊已被国际重要权威数据库SCIE收录。期刊聚焦BUSINESS领域的重点研究和前沿进展,及时刊载和报道该领域的研究成果,致力于成为该领域同行进行快速学术交流的信息窗口与...
academic organizations have achieved sustainable development,this paper conducts an exploratory case study into"Journal of Marketing Science"by integrating strategic entrepreneurship with institutional innovation.We find that the development of academic organizations is a dynamic process of the optimization of ...