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The current article presents an analysis of the Journal of Advertising's first 50 years of publication. All articles and research notes, and most other pieces published from1972 through 2021, were included in our analysis. Articles were categorized into nine topics with subtopics. The content was...
Coordinate with the Advertising and Marketing department to generate issue, supplement, and journal sponsorships. Provide reprint services including articles, supplements, entire issue reprints, newsletters, monographs, and conference proceedings to your doctors on demand or for distribution at meetings. Con...
Coordinate with the Advertising and Marketing department to generate issue, supplement, and journal sponsorships. Provide reprint services including articles, supplements, entire issue reprints, newsletters, monographs, and conference proceedings to your doctors on demand or for distribution at meetings. Con...
Specifically, the discussion will center on three directions of potential interest: (1) a broader investigation into the notion of shock advertising in the context of charity campaigns, (2) understanding potential differences in how an audience is exposed to shock advertising and the implications ...
《广告学刊》(Journal of Advertising)于1972年创刊,是美国广告学会(American Academy of Advertising)主办的关于广告学专业的A类季刊。采用严格的匿名评审,聚焦于广告理论及其与实践的关系。 2019年《广告学刊》将会出版一期主题为“亚洲广告:理论及对实践的意义”的特刊,希望能够通过相关理论研究,从而使全球学者加深对...
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Browse Articles Article Type Year All Pediatric obesity and the risk of multiple sclerosis: a nationwide prospective cohort study Emilia Hagman Resthie R. Putri Claude Marcus ArticleOpen Access30 Jan 2025 Exploring the link between dietary inflammatory index, inflammatory biomarkers, and sleep quality ...
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Explore the latest peer-reviewed articles and learn how to publish your work in Journal of Advertising Research.