网络消费者行为期刊;消费者行为年报 网络释义
In this paper, we analyze the purchase intentions in a business context to identify consumer needs through the proper purchase decision process. We must also observe the internal and external factors that influence consumer behavior. More exactly, electronic commerce is facing challenges and ...
About the Journal TheJournal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior(JCS/D&CB) invites research that examines constructs that serve as antecedents and/or consequences of satisfying or dissatisfying consumer experiences. The journal seeks to promote theory development in these areas...
Consumers often share and discuss information about entrepreneurs' behaviors on the Internet. Research has found that this electronic entrepreneur‐related word of mouth (EEWOM) has a sizable impact on brand and consumer behavior. While some research has started to examine the consequences of EEWOM,...
consumer behavior topics to the academic community. To these ends, the journal is organized by topic-based issues directed by domain-expert guest editors under the guidance of the JACR editor-in-chief. The goals of JACR are to: Provide a high-quality forum for publication and dissemination of...
Journal of Consumer Research Data on the consumption and buying behavior of milk and dairy products, collected in Vi莽osa, State of Minas Gerais, Brazil was used to predict the consumption profile of such products in an effort to better understand the dairy market. ... None 被引量: 32发表...
Journal of Business Ethics是英国《金融时报》认定的50本全球经管类权威期刊之一(FT50:Financial Times 50 Journals),是商业、伦理领域的国际高水平学术期刊。王一鸣的博士生导师为湖南大学工商管理学院教授谢玉华,该论文的合作者还有罗格斯大学教授刘明巍、...
First, we designed a questionnaire to obtain and analyze consumer data to identify OIB drivers. Second, we built a qualitative catastrophe model based on empirical findings to describe sudden changes in the OIB behavior of individu...
Consumer behavior research constitutes a cornerstone of marketing strategy and practice, and an increasing number of tourist behavior studies have been published in the past few years. This paper examines the current literature related to four prevalent topical areas associated with consumber behavior in...
Hi, Dear All , I want to submit my paper reseachs about : 1-The Role of Mass Customization in Achieving Competitive Advantage: An exploratory study at Badoush Cement Factory in Nineveh Governorate.2- The role of the tourism marketing mix in the tourism consumer behavior: An exploratory study...