’90s. but with sales reportedly nearing $200 million by 1998, the label sure was reaching a lot of other people. so much so that jnco’s “phat pants” remain a symbol of the 1990s. fashion can’t seem to shake the decade, and in days like these it’s easy to understand why. ...
Instead of adhering to the typical six-month fashion cycle, Revatex could bring a product to market in just eight weeks. Along with private label, they also created JNCO. The line’s signature wide-leg silhouette was originally inspired by pants worn in the heavily Latino neighborhood of East...
In the early 90s until about the mid 2000s, ravers, goths, and the unemployable once wore extra wide leg pants as a fashion statement. The bigger the pant leg, the bigger the statement. JNCO jeans were one of the earliest and most infamous of the novelty pants brands. I wanted JNCO je...