JNCOs wide-leg jeans market; Their 'in your face' promotion; JNCOs success due to staying in touch with its young customers; JNCOs close identification with extreme sports enthusiasts; The key to success by making a product that helps kids feel good about themselves.Zbar...
Everything eventually becomes "vintage," and that includes those wide-legged JNCO jeans you tossed in the garbage in the early 2000s, which are selling for quite a lot of money. JNCO jeans, jorts and even shirts are going for big bucks on resale sites as the brand is seeing a resurgence...
JNCOs became a legitimate signifier of rebellion for both guys and girls, tapping into the rave culture that had finally made it out of the city and into the suburbs. Schools tried banning the jeans. When strict dress codes started to be instituted in public schools, JNCO began making khakis...