This approach to filling the matrix of pairwise comparison allows a considerable reduction of iterations in forming the final hierarchical structure.GineviiusVilniausRomualdasVilniausPodvezkoVilniausValentinasVilniausBusiness: Theory & Practice
Factors that have been determined by scientists and that affect consumer behaviour and loyalty are discussed. The logic of the impact of the factors determined on customer loyalty formation is provided.PilelienVytautoLinaVytautoManagement Theory & Studies for Rural Business & Infrastructure Development...
Using the formulated methodology, the model of the formation of potential switching behaviour of loyal customers is composed and validated empirically.ZikienVytautoKristinaVytautoManagement Theory & Studies for Rural Business & Infrastructure Development...
The results of empirical study, evaluating the impact of personal characteristics on customer loyalty formation, are presented.doi:10.7720/MOSR.1392-1142.2012.63.8Vaida BrazinskaitKristina ZikienManagement of Organizations: Systematic Research