Jester Archetype Examples Old Spice is a great example. Their offbeat and humorous advertisements featuring the “Old Spice Man” have become iconic, successfully transforming the brand’s image and attracting a new generation of consumers. Similarly, the Dollar Shave Club burst onto the scene with...
Brand Archetype: The Jester The Jester’s goal is to bring joy to the world. They are fun, have a great sense of humor, light-hearted & mischievous. A drawback to this trait is that they can sometimes be seen as frivolous or disrespectful. To get a good idea of who fits this arch...