3 David Sheff, “The Playboy Interview: Jeff Bezos,” Playboy, February 1, 2000. 4 Ibid. 5 Adi Ignatius, “Jeff Bezos on Leading for the Long-Term at Amazon,” HBR IdeaCast (blog), Harvard Business Review, January 3, 2013, http://blogs.hbr.org/ideacast/2013/01/jeff-bezos-on-...