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For JCPenney, the new own brand is called Stylus and is being billed as a “Styleisure” line of comfortable clothes for women. The company said it’s not an athleisure line, saying it goes beyond activewear to focus more on stylish clothing that can be worn all day in-home or at an...
But there are other things that we’re doing right now, like we’re giving a 35% off to schoolteachers because they are one of our biggest professions and right now they’re going to buy clothes for their back to school. And again, it’s making tradeoffs for what they can do in ...