Besides experiential marketing, social media promotion is a game-changer that can help you reach a wider audience. It also places your company into your customers’ everyday lives since you can interact with them on their feed. Brand Voice Having a distinct brand voice adds character to your ...
they were not. The fact of the matter is that no one presents information in an entirely bias-free manner. Of course trying to do so is better than trying to manipulate with misinformation, disinformation, or non-information (see“Why is ID important?”). Lying, scamming, tricking, and in...
Ariel Martin was bored, crashing at her grandparents’ home after getting flooded out of her folks’ South Florida apartment in the summer of 2015, when she saw a friend post a Musical.ly video to Instagram. She signed up as Baby Ariel and lip-synced Nicki Minaj’s “I’m Legit.” Tod...
Ariel Martin was bored, crashing at her grandparents’ home after getting flooded out of her folks’ South Florida apartment in the summer of 2015, when she saw a friend post a Musical.ly video to Instagram. She signed up as Baby Ariel and lip-synced Nicki Minaj’s “I’m Legit.”...
Curating a positive reputation is different than simply leaving it up to the randomopinions of others. Advertising andPRare examples of how brands try to curate their own company reputation. Coca-Cola tries to associate itself with young, healthy people through advertising. ...
doing whatever it is you do and finding your own way in the world anymore – you need to develop a personal brand and become an influencer along the way. Because we’re all just Cheetos in Hasbro’s Coca-Cola edition of Disney’s Game of Life or something. I dunno, pick a corporate...
Hofmann saysMusical.lynow gets so many pitches to partner with celebrities and brands, from Paris Hilton to the Pittsburgh Steelers, that it’s “almost unmanageable.” A collaboration with Coca-Cola inspired videos by enlisting Baby Ariel and others to create sponsored posts. MTV turned its fan...