In part, Butters notes, the shift from being a luxury brand to a household name comes from Tesla’s price cuts made last year, and asTesla prepares to produce an ever higher-volume, lower-priced “Model 2” vehhicle next year. While the cuts indicated an interesting shift to a more dy...
The suggestion by Automotive News that Tesla has recently transitioned from luxury brand status to that of a mass-market brand prompted some data analysis that leads me to a different conclusion: Tesla is not only an industry disrupter, but it is also, perhaps ironically, an "X" brand that ...
Volvo's transition to EVs will expand beyond SUVs as it readies the ES90, an electric take on its long-running S90 mid-size luxury sedan.
Was a $50-60,000 smallish SUV disrupting the market? I ask because it's currently the best selling vehicle in the world. It's not. Is Tesla Model Y the World’s Best-Selling Car? Nope, Not Even Close But Tesla’s revenues and profits are up, and the Cybertruck and Robotaxi ar...
One major automotive outlet says Tesla is no longer just a luxury brand, in part due to its unique pricing strategy over the past few years. In a column shared on Friday, Automotive News Executive Editor Jamie Butters laid out an update to a 2022 piece that had initially called Tesla a ...
More: Cadillac Aims To Become America’s Best-Selling Luxury EV Brand In 2025This enables the model to accelerate from 0-60 mph (0-96 km/h) in approximately 3.3 seconds in Velocity Max mode. That makes it the quickest Cadillac, as it’s a tenth of a second faster than the CT5-V ...
China is a deeply important market for Tesla, where a crowded domestic EV market competes with Musk's brand in an all-out free-for-all for market share. The Middle Kingdom is also home to BYD, one of Tesla's fiercest competitors, as well ...
A top luxury auto company is threatening Tesla's dominance in the luxury electric vehicle category.
Tesla – Fully ElectricAs the first automotive brand to provide fully electric vehicles only, we can say that Tesla is a pioneer in the sustainability context. Besides its products, Tesla’s marketing strategy and campaigns also demonstrate how it is important to follow the path of sustaina...
The luxury EV sedan segment is growing crowded, and the ES90 will face competitors like the BMW i5, Genesis Electrified G80, Lucid Air, Mercedes-Benz EQE, and Tesla Model S. The Afeela 1, from Sony and Honda's joint venture, also joins the fray in 2026. What Might Go Wrong The ES...