Business success stories like Monzo, Revolut and Oddbox have all used crowdfunding to fundraise, making it an exciting option for innovative companies. Businesses can raise millions with crowdfunding, all while building a community of investors and raising their company profile. However, crowdfunding cam...
A number of digital solutions have sprung up to tackle this problem (for example OddBox—a vegetable delivery service that only ships “ugly” foods). While more research is still required here, the popularity of such services suggests that aesthetic norms around food have the potential to ...