FOR PEPSICO, ENTERTAINMENT IS PART OF BIG PICTURE; Change in approach to marketing pays off for Pepsi, Mtn Dew, Izze as beverage company sees success with new ways to engage consumers.(NEWS)Zmuda, Natalie
In addition to recognizing mobile creativity and effectiveness, the Smarties also revealed a number of companies who received accolades for being industry trailblazers and disruptors. The Industry Awards were handed to an impressive group of companies, including: Marketer of the Year: PepsiCo Innovator ...