Microsoft announced its largest game studio acquisition yet on Tuesday, as it plans to buy Activision Blizzard for $68.7 billion. Activision Blizzard’s biggest game franchises include “Call of Duty,”“Warcraft,”“Diablo,” and “Overwatch.” The acquisition also includes “Candy Crush” develo...
Microsoft announced its largest game studio acquisition yet on Tuesday, as it plans to buy Activision Blizzard for $68.7 billion. Activision Blizzard’s biggest game franchises include “Call of Duty,”“Warcraft,”“Diablo,” and “Overwatch.” The acquisition also includes “Candy Crush” develo...
Activision Blizzard's reputation has crashed in recent years, largely thanks to numerous allegations claiming a “frat boy” culture behind the scenes that resulted in many of its employees facing harassment, sexism, and unfair pay.An employee walk-out was organized, and it's only gotten worse ...
In buying Activision Blizzard, Microsoft is also buying games like World of Warcraft—one of the first truly successful virtual worlds, which almost two decades into its existence still sees an estimated 2 million-plus players log in every month. The game isn’t quite the business-focu...
But while this acquisition came to fruition, it also left a key question for global onlookers: As one of the biggest winners in this round of generative artificial intelligence, why did Microsoft so aggressively and tenaciously insist on buying a game company like Activision Blizzard?
For a company touting that it wants to let people play how and where they want, Microsoft should really add an asterisk that says “unless you’re on PlayStation,” because that’s what this purchase could really mean. Between Activision Blizzard, Bethesda, and its own studios, Xbox has ...
The Microsoft and Activision Blizzard deal speaks to the great potential for profit in the gaming industry. But it also raises cause for concern. Even if this deal is allowed to go through, it’s another example of tech companies snapping up smaller companies in order to concentrate market pow...
British competition regulators gave preliminary approval Friday to Microsoft's restructured $69 billion deal to buy video game maker Activision Blizzard, easing a final global hurdle that paves the way for one of the largest ...
it's possible that Microsoft could create some sort of mobile tier for Xbox Game Pass if the Activision Blizzard King deal goes through, however this splintered tier could simply deliver packs and content drops in popular F2P games as well as in titles like Call of Duty Mob...
I think one reason Blizzard is failing to gain participation is mythic+. On one side of a great divide you have people who love mythic+ having a war about how much punishment is enough. And on the other side are people who either don’t like it, aren’t interested, or wouldn’t drea...