And then we get to this absolutely mental National Rail’s Young Person’s Railcard thing in Roblox. Part standard media buy, part in-world activation this Roblox piece is both a point of difference on brands that have activated on the platform before and a puzzle. The point of differen...
we distinguish between the demand side and the supply side. Each side allows for two different levels of analysis: societies and industries at the macro level as well as consumers and companies as their constituent elements at the micro level. Within this setting, we place six foundational charac...