doi:10.1016/j.jcps.2011.02.004Joseph ChancellorSonja LyubomirskyJournal of Consumer PsychologyCHANCELLOR, J & LYUBOMIRSKY, S. 2011. Happiness and thrift: When (spending) less is (hedonically) more. Journal of Consumer Psychology 21:131-138.
The practice of thrift is the wise and efficient use of resources, and there are many thrifty proponents and adherents throughout history --including Socrates, King Solomon, Confucius, Benjamin Franklin, and today, Warren Buffett. Studies suggest that individuals would spend less and derive more ...
It turns out that there are, in fact, several neuroscience-based explanations for why one might expect there be a link between personality and taste/flavour preferences. However, at the outset, it is important to stress that the connection has more to do with the taste-buds (i.e., gustati...