Jaguar Type 00 Concept Preview Jaguar is transforming into an ultra-luxury electric-vehicle (EV) brand, leaving the British luxury cars you know in the past. The company, which ceased production of its sedans and sports cars ...See MoreRead the Full Article 2026 Genesis GV70 Preview The min...
As a driver’s brand as well as a luxury brand, Jaguar has a fine line to walk with the adoption of autonomous technology. They know they need to keep current with technology, but at the same time, there’s almost 100 years of Jaguar heritage written at race tracks and rally courses a...
In the early 1990s, the Jaguar brand was a pale shadow of a once-glorious golden marque. The tag of unreliability had been largely removed and it had won again at Le Mans, but its customer base was getting on, it had a range of ugly and tired-looking models and, with recession ...
A compelling brand identity also leads to a positive brand image. Perceived quality, in this case, is the name of the game. Building customer trust and loyalty is only possible with a positive brand image. Fostering customer loyalty is, in fact, pivotal ingrowing your business. As Jean-Noel...
Jaguar is transforming into an ultra-luxury electric-vehicle (EV) brand, leaving the British luxury cars you know in the past. The company, which ceased production of its sedans and sports cars ...See MoreRead the Full Article 2026 Genesis GV70 Preview The minor updates luxury automaker Genes...
The design is a clear attempt at reinvention as Jaguar moves into the more rarefied air of the high-end luxury space. Distinguishing the brand from the competition is necessary too as Jaguar shifts to making fewer cars and selling them for more money. While the relaunch of the old-English ...
On July 3rd, LG Innotek announced that the company has received the esteemed “Supplier Excellence Award” from the luxury automotive brand, Jaguar Land Rover (JLR). LG Innotek is the first Korean company to win the JLR Supplier Excellence Award. ...
Jaguar has vowed to pivot away from combustion engines entirely, and will be a fully electric brand within five years. Thierry Bolloré, CEO, launches new Reimagine strategy. See us reimagine the future of modern luxury. Over the next five years,@LandRoverwill welcome six all-electric variants...
While both cards offer stellar rental car coverage, the Reserve Card's is a bit more robust for nasty accidents and luxury vehicles. Delayed & Lost Luggage Coverage If your bags get lost or delayed, you won't find better coverage than these two Sapphire Cards. Both the Chase Sapphire Pref...
Jaguar's massive rebrand explained: what's all the fuss about? Audi enlisted Bob Tullius’s Group 44 set-up to manage the squad – Tullius had raced British Leyland cars including the E-Type and Triumph TR7 a decade before, with startling and some would say improbable success – a...