The fact is B.J. Mendelson can easily destroy social media case studies of companies smart enough to approach marketing with an integrated mix of channels and tactics. Just give all the credit to TV or some other variable. He wasn’t the first to claim Old Spice’s “The Man Your M...
I found that I didn’t love Chicago anymore and couldn’t get excited about it again. It started to feel too big, too crowded, my commute was too much, I wasn’t seeing the friends I did have as much. In my effort to try to rekindle my love for Chicago, I did some fun st...