Good copywriting converts leads into paying clients. There's a progression of positive things that good copy does for your business: First, it makes an emotional impact on potential clients with words. This emotional impact makes them feel like they can relate to your brand. When they relate,...
Consequently, determining how to evoke emotion is a major copywriting strategy. While this may at first sound manipulative, it actually meets the specific needs of a subset of consumers. Even though it may narrow your target audience, it can truly speak to their mindset in a way that ...
PreviousA No-Nonsense Guide to Conversion Copywriting NextHow to Hire a Copywriter That Knocks Campaigns Out of The Park Read Related Content Managing Director Aaron Henry on Growing an Agency, Client Success, and More Read More CEO Eric Brown on Growing a Consultancy, Leadership, and Being Peopl...
Before a company is able to create something of value, it has toidentifythe prospective customers and what the customer needs. One way to go about this is with the help of asocial listening toollike the one from Meltwater. Don’t worry, we will cover the advantages of such a tool in ...
What is copywriting today? Well, here’s the funny thing. You can still define it in much the same way, broadly: “Writing that helps make a sale.” What’s different now, from how it used to be? The selling process has evolved. A lot of it is much more subtle. How the copy he...
That is why research is one of many core copywriting skills that can make or break your copy. With the right research, a copywriter is able to communicate directly with their target audience while filtering out the prospects who are not a good fit. They leverage their understanding of human ...
For new businesses, affiliate marketing is a way to earn money with low overhead costs. For established creators, it’s a chance to generate additional income from an existing audience or content portfolio. Here are four signs that affiliate marketing could be a good fit for you: 1. You ha...
Content marketing or copywriting - Being able to write good copy is a real bonus as an SEO specialist. Luckily there are now lots of AI tools you can use for copywriting to generate ideas, create outlines, provide recommendations for optimization or proofread. Technical SEO - Get to grips ...
SEO copywriting is a balance between giving searchers what they want and saying something unique and original. One way to add a unique spin is to write from personal experience. Searchers want real-world, tried and tested tips and advice, not generic ones. Google understands that too. That’...
OK, so offline translates to online one way or another, but hasn’t content marketing really been all about the interwebs from the beginning? Yup, it has. Brands are huge on it, andsome do a pretty good job, and that’s why it’s time to look at some of the best examples of co...