Table 2. The 14 billionaire brands in the local FMCG brands ranking revealed by the Brand Footprint report Brand Country Households buying at least once (penetration) Choices by consumer (frequency) Purchase acts (consumer reach points - m) Parle India 74.4% 25.1 5314 Amul Ind...
The term “business” does not have a full form. It is a standalone word that refers to organizations or entities engaged in commercial, industrial, or professional activities. The word itself encompasses a wide range of activities, including buying, selling, producing, and providing goods or se...
Cross selling can best be observed as a push strategies observed in the banking segment or the FMCG segment. Do you know, that due to wide popularity of Amul butter, you also have to keep Amul chocolates in stock so that you can get butter also? This was a push strategies applied by A...