Gen Z iscurrently the second-youngest generation, with millennials coming before them and Generation Alpha after. Like every generation, Gen Z’s behaviors are shaped by how they grew up. Young people today have come of age in the shadow of climate doom, pandemic lockdowns, and fears of ec...
73% of Gen Z consumers surveyed were willing to pay more for sustainable products, more than every other generation. And, despite being the youngest cohort with many still in school, they were willing to spend the most in added costs, with 54% saying they would pay more...
Elena is a tech reporter and the resident Gen Z expert at Mashable. She covers TikTok and digital trends. She recently graduated from UC Berkeley with a BA in American History. Email her at [email protected] or follow her @ecaviar_.Recommended...
“I’ve been on the app since 2019, but it was only during the pandemic, when I started seeing Duo on social media being all unhinged, that I really engaged,” says Genesis Garcia, a Human Rights Watch volunteer outreach coordinator. Now, she has nearly completed a one-year streak of d...
Ask most Gen Zers if they care about the planet and its people—and if they make shopping decisions based on those beliefs—and you’re likely to get a yes.
Minions: The Rise of Gru made more than $125M thanks to Gen Z's Twitter and TikTok posts that turned the monie into a meme.
Once something has demonstrated attention-worthiness, Gen Z can become intensely committed and focused. They’ve come of age with an Internet that’s allowed them to go deep on any topic of their choosing and learn from like-minded fans. Marcus, a 17-year-old from Connecticut, spent years ...
In a similar vein, it is not uncommon to see Gen Z creators on TikTok begin recording a video right before they have finished eating some food, or as they are about to finish applying their makeup. As Lindsay points out, like the Gen Z shake, all of these narrative devices signal to...
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