Gen Z is also generally known for its idealism—they’re part of a new wave of “inclusive consumers” and socially progressive dreamers. Generally speaking, Gen Zers believe in doing their part to help stop theintensification of climate changeand to establish greater equity for all. More than...
73% of Gen Z consumers surveyed were willing to pay more for sustainable products, more than every other generation. And, despite being the youngest cohort with many still in school, they were willing to spend the most in added costs, with 54% saying they would pay more...
Minions: The Rise of Gru made more than $125M thanks to Gen Z's Twitter and TikTok posts that turned the monie into a meme.
In 2019, a new generation will enter the workforce: Generation Z (Gen Z), composed of those born between 1995 and 2010. This generation is larger than the Millennial generation — at 61 million strong, it is the first cohort of workers that grew up with the Internet...
Once something has demonstrated attention-worthiness, Gen Z can become intensely committed and focused. They’ve come of age with an Internet that’s allowed them to go deep on any topic of their choosing and learn from like-minded fans. Marcus, a 17-year-old from Connecticut, spent years ...
Ask most Gen Zers if they care about the planet and its people—and if they make shopping decisions based on those beliefs—and you’re likely to get a yes.
“I’ve been on the app since 2019, but it was only during the pandemic, when I started seeing Duo on social media being all unhinged, that I really engaged,” says Genesis Garcia, a Human Rights Watch volunteer outreach coordinator. Now, she has nearly completed a one-year streak of ...
Elena is a tech reporter and the resident Gen Z expert at Mashable. She covers TikTok and digital trends. She recently graduated from UC Berkeley with a BA in American History. Email her atelena.cavender@mashable.comor follow her@ecaviar_....
As Lindsay points out, like the Gen Z shake, all of these narrative devices signal to viewers that the Gen Z creator was caught “in media res” — that they had the grand idea of filming a video while they were busy in the middle of something else. ...
falciparum enzyme, glucose-6-phosphate dehydro- genase-6-phosphogluconolactonase (PfGluPho) (Figure S2D). Using both recombinant PfGluPho as well as parasite lysate, we found that Darapladib did not inhibit the essential glucose- 6-phosphate d...