Printed at Coveris’ newly rebranded site Amberley Boston, the label is for IRN BRU’s limited edition 1901 beverage, a nod to the brand’s heritage recreating its original recipe used in 1901. IRN BRU has used inspiration from its original packaging, combining authentic designs with luxury pr...
Irn-Bru has resurrected its original, full-sugar recipe. Called Irn Bru 1901, the drink is based on the brand's original formulation, which is sweetened only with sugar and contains no caffeine. Rather than cans, it has launched in 750ml glass bottles and will be available year-round as ...