Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans Shantanu David Dec 26, 2023 8:35 AM JioCinema hosts advertisers for insights on IPL 2024 The event saw discussion on the shift towards digital, implications on advertising in live sports and the rise of CTV e4...
The IPL match is permitted for the live coverage, so there is the revenue that is generated from it for sure. The global broadcasting rights for the team can generate more than 1 billion dollars for sure. The broadcaster will then be able to resell the parts of the broadcasting rights to ...