When it comes right down to it, Google is theking of search engines. Larry Page and Sergey Brin were Stanford University graduate students working on a project together when they stumbled across a new method of doing searches online. They discovered that they could analyze the results found on...
This paper investigates the determinants of end-user adoption of the DuckDuckGo search engine coupling the standard UTAUT model with factors to reflect reputation, risk, and trust. An experimental approach was taken to validate our model, where participants were exposed to the DuckDuckGo product using...
Search engines like Google and DuckDuckGo are demonstrably effective. You may have reached this site through a search engine. While there's a debate to be had about content falling through the cracks because a host chooses not to follow best practices for search engine optimization, the modern s...