International Marketing Review (IMR) is a journal that has, as its core remit, the goal of publishing research that pushes back the boundaries of international marketing knowledge. IMR does this by publishing novel research ideas, and by publishing papers that add substance to, question the basic...
Proposes that international marketers group relevant markets based on both environmental as well as marketing management bases. The marketing management bases are classified as: (1) product‐related; (2) promotion‐related...
International Marketing Review SSCI AJ JCR:Q1 中科院3区 发文量 2,233 被引量 46,218 影响因子(2023) 5.573主办单位: EMERALD GROUP PUBLISHING LTD 出版地区: United Kingdom 出版周期: 双月刊 别名: 国际市场营销评论 国际标准连续出版物号: ISSN 0265-1335 ...
国际标准刊号:ISSN 0265-1335;EISSN 1758-6763 期刊语言:英语 定价: 地址:EMERALD GROUP PUBLISHING LTD , HOWARD HOUSE, WAGON LANE, BINGLEY, ENGLAND, W YORKSHIRE, BD16 1WA 期刊邮箱: 投稿网址:https://mc.manuscriptcentral.com/imrev 期刊网址:https://www.emeraldgrouppublishing.com/journal/imr ...
Multi-level marketing company trying to scam helpless people with hopes and dreams. Date of experience: February 22, 2024 UsefulShare AA Abigail Antoh GB•1 review Feb 2, 2024 The company it’s a scam they advietise… The company it’s a scam they advietise the payment methods not be...
Papadopoulos, N., & Martín, O. M. 2011. International market selection and segmentation: Perspectives and challenges. International Marketing Review, 28 (2): 132–149. ArticleGoogle Scholar Pedersen, T., & Shaver, J. M. 2011. Internationalization revisited: The big step hypothesis. Global Stra...
2. Literature review 3. Research methodology 4. Findings: six routes of retail business model innovation to rebuild the core logic 5. Findings: three patterns of retail business model innovations 6. Discussion and conclusion Acknowledgements Appendix A. Memo of strategic choices in the business model...
- 《International Marketing Review》 被引量: 0发表: 2019年 Strategic challenges for the marketing of services internationally. Discusses strategic challenges designed to foster theoretical developments in international services marketing. Importance of the services industry in the ... Javalgi,Rajshekhar,...
Based on a review of the wider sustainability and CE literature, five unique business model innovations were identified that reflect pioneering design and implementation at multiple levels and in varied contexts of the global marketplace (Bocken et al.,2016; Geissdoerfer et al.,2018a,2018b; Teec...