Focuses on market entry methods used by international retail companies in Great Britain. Views on acquisition and franchising; Factors influencing the retailers' choice of entry method; Discussion of the entry mode strategy in the context of the evolution of the retailer as an international firm....
摘要: This book provides a systematic assessment of the methods of entering and developing international markets. It combines a comprehensive review of the literature with clear guidelines for present and aspiring participants in international markets.关键词:...
8.InternationalMarketEntry(II)&InternationalMarketingStrategy PreviousLecture–InternationalMarketEntry(I)EXPORTMODES INDIRECTEXPORTING DIRECTEXPORTING COOPERATIVEEXPORTING -exportbuyingagent-broker-exporthouses-tradingcompany-piggyback -distributor-agent INTERMEDIATEMODES CONTRACTMANUFACTURING LICENSING FRANCHISING JOINTVENTURE...
Entry Strategies for international Markets1
Market Entry Methods and the Levels of Involvement in International Markets Whollyowned subsidiary Company acquisition Assembly operationsJoint venture Strategic alliance Licensing Contract manufacturingFranchising Importing & Exporting ( direct and indirect)...
(2005) “Entry methods and international marketing decision making: an empirical investigation”, International Journal of Business Studies, 13(1), 87–110. Google Scholar Vrontis, D., Thrassou, A., and Lamprianou, L. (2009) “International marketing adaption versus standardization of ...
A10 MARKET ENTRY OPTIONS Selecting the right mode to enter a foreign market is a corporate strategic decision, not a marketing decision, except the selection of export mode, which is a part of distribution strategy.A firm will use a number of entry methods in combination - different entry ...
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Such drivers of this maturation process include the following: the rollout of broadband, more advanced digital content, more convenient payment methods, and carefully tailored customer journeys. All of these factors contribute to more satisfying customer e-commerce experiences (see: Pousttchi & Hufen...
Sections Figures References Abstract Introduction Theoretical Background and Hypotheses Development Data and Methods Results Discussion Notes References Author information Additional information Appendix Rights and permissions About this article AdvertisementDiscover...