internal marketing environmentmarketing systemcontact personnelinternal productconsumerThe aim of the article. The aim of the article is to summarize the scientific approaches defining the essence of the concept of internal marketing and determining their place in the marketing company.The results of the...
aThe microenvironment includes the company’s internal environment –…. Marketing channel firms – the firm’s suppliers and marketing intermediaries, …. Another set of forces include five types of customer markets…. Competitors…. Finally, various publics – 小环境包括公司的内部环境-…. 销售渠道...
aThe microenvironment includes the company’s internal environment –…. Marketing channel firms – the firm’s suppliers and marketing intermediaries, …. Another set of forces include five types of customer markets…. Competitors…. Finally, various publics – 小环境包括公司的内部环境-…. 销售渠道...
Internal marketing is the promotion of a company's objectives, products and services to employees within the organization. The purpose is to increaseemployee engagementwith the company's goals and fosterbrand advocacy. Employees who are enthusiastic about their company and its offerings are likely to...
Analysisofmarketingability Enterprisefinancialanalysis Analysisofotherinternalfactors Expandtheeditionoftheenterpriseinternalenvironmentbrief introduction Theinternalenvironmentofanenterpriseistheinternal conditionthathelpstoensurethenormaloperationofthe enterpriseandrealizetheprofitgoaloftheenterprise ...
The influence of eleven Ps : an internal marketing and brand awareness perspective in a service environment Service organisations, of which car rental companies are an example, play a vital role in South Africa's economy, contributing 74% to the country's gross domestic product (GDP) (...
[translate] aThe marketing environment analysis is mainly about the company\'s internal and external factors in comprehensive analysis to determine the correct market policy 营销环境分析是主要关于公司\‘s内部和外在因素在确定正确市场政策的全面分析 [translate] ...
The first part of this research determines the relationship between ten selected variables and employees' acceptance of a planned change in Malaysian Airlines. The second part draws on the original findings to conceptually investigate the potential role, degree and nature of internal marketing as a po...
Purpose of the article: When we explore the role of marketing concept in decisions of Czech management by direct interviewing, the problem of self projection can immerge as the influence of professional environment. Then the estimation of the real - internalized relation towards marketing and its ac...
摘要: Corporate patent information team – the need for internal marketing.Regular positive contact with new and existing clients and their managers is important.Raising profile as major players in strategic company decisions is vital.关键词: Internal marketing Corporate environment Patent information ...