Direct marketing and database marketing involve the use of customer-level data on buying behavior to target and communicate to individual consumers. Database analysis provides specific measurement of the financial value of customers to a firm and the responsiveness of individual consumers to direct ...
Some of the uses of Internal data are to make decisions for successful operations and planning objectives. It also provides strategies suitable for the success of the business. What are some internal data sources? Some of the major internal data sources in a business include sales, marketing, fi...
aThis area is responsible for strategic database marketing support to internal units or product groups. Specifically, staff help to leverage customer information for acquisition, retention, analysis and reporting initiatives. 这个区域负责对战略数据库营销支持对内部单位或商品。 具体地,支持客户信息的职员帮助...
Marketing planning in small enterprises: A model and some empirical evidence This paper discusses some of the features of small firms and emphasises that business proprietors have quite a different approach to marketing compared to ... David,Carson,&,... - 《Journal of Marketing Management》 被...
Purpose of the article: When we explore the role of marketing concept in decisions of Czech management by direct interviewing, the problem of self projection can immerge as the influence of professional environment. Then the estimation of the real - internalized relation towards marketing and its ac...
Internal MarketingThe concept of Internal Marketing (IM) was first proposed in the mid 1970s as a way of achieving consistent service quality – a major issue in the services area. Its basic premise was to have satisfied customers, the firm must also have satisfied employees. This could be ...
For examples: Internal corporate strategy (business plans, upcoming product launches, marketing strategies, and M&A discussions), trade secrets, customer or client data. How to Create an Internal Knowledge Base I’ve tried to be as detailed as possible from my own experience, so don’t skip any...
Purpose - The purpose of this study is to investigate the relationships between internal marketing practices, employee job satisfaction, organizational commitment and turnover intention in the foodservice industry. Design/methodology/approach - The target population was employees who were currently working ...
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Therefore, this study aims to investigate the roles of internal branding as a marketing strategy of start-ups. Data were collected using a questionnaire from Egyptian start-ups. The proposed hypotheses were tested using PLS-SEM. The study addresses the roles of inter-functional coordination and ...