(1975,2000) note that the more specific term for the type of consistency required in content analysis is intercoder (or interrater) agreement. They write that while reliability could be based on correlational (or analysis of variance) indices that assess the degree to which "ratings of ...
As a method specifically intended for the study of messages, content analysis is fundamental to mass communication research. Intercoder reliability, more specifically termed intercoder agreement, is a measure of the extent to which independent judges make the same coding decisions in evaluating the ...
A review of articles published in the Journal of Advertising indicates that many authors are not fully utilizing recommended measures of intercoder agreement and thus may not be adequately establishing the reliability of their research. This paper presents a SAS MACRO which facilitates the computation ...
(2012). Calculating inter-coder reliability in Media content analysis using Krippendorff's Alpha.De Swert K. Calculating inter-coder reliability in media content analysis using Krippendorff's alpha. 2012.De Swert K. Calculating inter-coder reliability in media content analysis using Krippendo...
Matthew Lombard (2010) Intercoder reliability. http://astro. temple.edu/*lombard/reliability/. Accessed 6 March 2011Shoemaker, P. (2003). Intercoder reliability. Retrieved from http://web.syr.edu/~snowshoe/ content_analysis/intercoder_reliability.docLombard, M., Snyder-Duch, J., & Bracken, C...
When assigning codes to qualitative data, it is recommended that certain criteria be set. You assume, for example, that coding is not arbitrary or random, but rather that a certain level of reliability will be reached. The MAXQDA Intercoder Agreement function makes it possible to compare two pe...
It was found that, especially in the field of transport, it is uncommon to explicitly discuss the reliability of the analysis of interviews and literature reviews. The foundation of these analyses is the coding of interview transcriptions or the reviewed papers using content analysis. The ...
2. Intercoder reliability check Content analysis has been defined as a systematic, replicable technique for compressing many words of text into fewer content categories based on explicit rules of coding and categorizing (Weber, 1990). According to Riffe et al. (2005) reliable ...
The Effects of Random Error in Content Analysis: What Does Intercoder Reliability Really Mean?Hester, Joe Bob
Content analysis of open-ended interview data collected from twenty third-generation Japanese American men and women generated an intercoder reliability of more than .80 for fifteen of the seventeen themes, an average agreement of .90 across all themes, and consistency ...