(2020) unveiled that community influence played a significant role in the intention to purchase fashion products made from recycled materials in Vietnam, meaning that the more the media or local influencers talked about the product, the more likely it was that these products would attract more ...
Another certified expert translator did the backward translation from the revised Indonesian questionnaire to English to ensure that the content did not lose its original meaning [82]. The items were measured with a 5-point Likert scale ranging from “strongly disagree” (1) to “strongly agree”...
In Bangladesh, the Rural Advancement Committee established a project called “Gonokendra” - meaning the people's center library - in rural areas that aims at villagers' education [7]. In the first decade of 2000, in India, the marketing information network (Agmarknet) was established. It ...
Intention to engage in eWOM communications refers to the willingness of an individual to provide eWOM communications (Ismagilova et al.2017). Researchers have found that people who engage in eWOM communications have the following motivations: altruism (Tong et al.2013; Zhang and Lee2012), self-...
If social media users do these activities as mentioned, a shared meaning among the social media communities may be created, whereas safety and security, impartiality, integrity, trustworthiness, equality, health, communal stability, social capital, and social cohesion may be enhanced. If social media...
Notably, managers in charge of IS innovation implementation face the major issue of strategy development for implementation effectiveness (Sharma and Yetton 2003). The behaviour of top management directly influences AIS use, and because actions reflect more meaning than words do, the study findings ...
Notably, managers in charge of IS innovation implementation face the major issue of strategy development for implementation effectiveness (Sharma and Yetton 2003). The behaviour of top management directly influences AIS use, and because actions reflect more meaning than words do, the study findings ...
5.3. Measurement Invariance We can be confident that group differences in model estimates were not due to the distinctive meaning and/or content of latent variables across groups by establishing mea- surement invariance, which can be assessed using the MICOM procedure. According to Henseler et al....