(2020)unveiled that community influence played a significant role in the intention to purchase fashion products made from recycled materials in Vietnam, meaning that the more the media or local influencers talked about the product, the more likely it was that these products would attract more ...
Intention to engage in eWOM communications refers to the willingness of an individual to provide eWOM communications (Ismagilova et al.2017). Researchers have found that people who engage in eWOM communications have the following motivations: altruism (Tong et al.2013; Zhang and Lee2012), self-...
If social media users do these activities as mentioned, a shared meaning among the social media communities may be created, whereas safety and security, impartiality, integrity, trustworthiness, equality, health, communal stability, social capital, and social cohesion may be enhanced. If social media...