People may not care (or may think they don’t care) about your solution or talk if it just discusses the general. As soon as people realize that something can directly affect and benefit them personally, they start paying attention! Show your audience the direct effects of your presentation ...
Submitted by Maria Taverner, Founder of iGift Pty Ltd: It implies that you should be the best you can so others cannot ignore what you are doing. Focus on being the best you can and not what your competitors are doing. 13. Unknown: “Never underestimate the power of a t-shirt.” ...