Marketing, Marketing environment, Marketing strategy.Study level/applicability – Post Graduate (MBA), Executive Education Program.Case overview – The present case study deals with the marketing strategies of Punascha (meaning re‐beginning), a publisher of Bengali non‐textbooks based in Kolkata, ...
Phyllanthus amarusSchum. and Thonn., belonging to this genus, is one such significant medicinal plant that grows throughout the world including India. This plant has been known for its usage in the ‘Ayurvedic’ system of medicine for over 2000 years.P. amarushave been used for treating multi...
Case overview – The present case study deals with the marketing strategies of Punascha (meaning re-beginning), a publisher of Bengali non-textbooks based in Kolkata, India. This case is suitable for teaching in Marketing Management course in a Post Graduate Program in Business Management. It ...