As opinion leaders for young internet users, Influencers communicate with followers through their effective digital strategies applied across a variety of potentially-integrated digital platforms. This vernacular knowledge of digital environments sits at the intersection of relatability politics, attention ...
Ageism refers to stereotyping, prejudice and discrimination against people based on age. It is often seen as a social problem that needs to be tackled. The World Health Organisation (WHO), in line with the United Nations (UN), has taken massive steps and devised global strategies and action ...
Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. We’ll explore five ...
2. Multi-Industry Collaborations Create Ubiquity: Strategic brand partnerships extended Barbie’s presence across industries, ensuring the campaign was unavoidable. 3. Nostalgia + Modern Relevance = Winning Formula: The campaign’s nostalgic appeal, combined with cutting-edge digital strategies, resonated ...
Social media interactions invariably include trolling, where disruptive or annoying comments are made online, and gender trolling is one aspect of trolling. Gender trolling in India has turned ugly, with mischievous and offensive tweets transforming into threats. However, far too little research has ex...
They do this by working to understand what drives purchase decisions in different countries and cultures so they can develop strategies for multinational companies looking to expand into new markets Platforms Covered: YouTube 17. Tokfluence – for TikTok Influencer Search ...
Throughout her online career, she has cooperated with well-known YouTube channels such as Tosh Rock and LeendaDProductions, expanding her reach across several platforms. Naomi's first fame arose from her writing abilities, with her interactions with other popular online personalities aiding her ...
In June 2020 she co-founded 2BG Consulting with fellow editor Danielle Prescod where they advise fashion and beauty brands along with influencers on how to implement anti-racist communication strategies. She has partnered with brands like Tiffany & Co., Jimmy Choo, Saks Fifth Avenue, Farfetch,...
After 20 years of doing social science research, she now transforms data-driven insights from science into easy-to-use “small wins” strategies to create diverse and inclusive workplaces. Her passion is using data, design thinking, and empathy to design inclusive workplaces where people feel a...
Below, we’ve compiled a list of the top TikTok influencers overall and across niche industries like fitness, fashion and beauty. Who are TikTok influencers? TikTok influencers are creators that have a sizable, engaged following on the platform. They’ve mastered the art of keeping millions of...