It should be noted that there are several tools and platforms that can help you with influencer marketing. One of the best ways to run successful influencer marketing campaigns is by joininginfluencer marketing platforms, like Ainfluencer. Furthermore, having a marketing strategy is essential for th...
Influencer marketing can do a lot for your brand. Since influencer marketing breaks many of the barriers that were previously impenetrable, it can help you accomplish some incredible goals.Of course, when it comes down to it, the ultimate benefit of influencer marketing is to drive more sales....
Whether you are new to TikTok influencer marketing or a seasoned pro, these campaigns are a great way to gain exposure for your brand. Before working with influencers, plan your objectives and do your research. Just because an influencer has a large following doesn’t mean they are a good ...
Influencer marketing is a hot topic among marketers: It helps brands to extend their reach among hard-to-reach audiences
“Influencer marketing has been huge to us,” Akram says. “From the very beginning, we, of course, had no budget at all. We couldn’t afford anybody.” So what did Akram and Lena do? They gifted influencers free jewelry. If the influencers enjoyed the products and found them sharable...
Outline your influencer marketing goals early on. This helps you remain focused and on-brand as trends cycle in and out. As Giovanna Alfieri, VP of marketing for feminine wellness brand The Honey Pot, explains on the Shopify Masters podcast, virality isn’t everything. “The trend-driven co...
In this study, sophomore-year marketing students’ perception of PBL-based course outcomes was analyzed to explore implications of PBL for better student learning and marketing education practices. Data were collected through students’ written narratives at the end of the semester. The results suggest...
of course, a bit ironic, as the term is increasingly synonymous with the more skeevy sides of the product marketing industry. what once seemed corrupting is now the norm, and given the dismal state of truth online, it’s unlikely the lines will ever get unblurred. the history of influencer...
Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not justdoinfluencer marketing, but to do itwell. So as we begin to round up 2018 and start planning for 2019, we want to let you in to a few...
Of course, there are other KPIs that can be measured according to the brand’s marketing goals. For example, you can analyze how many free products were given during the campaign. Now, when interpreting the results, you need to be careful not to consider the same things with different names...