We have found a new effect induced by a synergy between noise and network structure to generate a transition towards a synchronization that would not be possible in the absence of noise. The key element for this effect is the existence of influencers – a group of hubs that couple strongly ...
A well-placed endorsement from a popular influencer can generate a significant buzz and increase brand awareness and sales. In fact, according to a report by Influencer Marketing Hub,influencers and their partner brands will have generated $24 billion by the end of 2024.https://influencermarketing...
一周一更 The Influencer Podcast is your go-to resource for coaches, service providers, and online educators ready to elevate their messaging, visibility, and authority. Hosted by Julie Solomon, a master in messaging and brand visibility, this podcast is designed to help you break through the no...
As machines become more advanced and intelligent in terms of their widespread applications, there is a growing body of research that highlights the potential of AI to generate emotional connections (Huang and Rust, 2021). Echoing the CASA paradigm, the phenomenon of encountering psychological character...
(2021), SMIs work to generate a form of celebrity capital or soci- ocultural currency by cultivating as much attention as possible and building a loyal com- munity, which companies subsequently can reach for marketing purposes. SMI influence can be assessed with four indicators—total engagement...
The results of the study also indicate that messages intended for profit generate unfavorable responses from consumers. To reduce the negative impact of profit-intent disclosure, companies should prioritize enhancing the virtual influencer's transparency and narrative structure to mitigate the negative ...
AI TikTok influencers did not just come about out of nowhere. AI tools were needed to generate and use them for multiple purposes. This section will explore the technologies that allowed AI Influencers to rise on the TikTok platform. It will focus on AI-generated content and TikTok’s avatar...
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Therefore, we focus on circumstances in which both influencer–consumer and influencer–product congruence are high, and we predict that customers tend to generate favorable attitudes and behavioral intentions toward the promoted product/brand in such a situation. Our central research question asks, Is...
The products that use cartoon as the selling point and collect some data of real people for electronic processing and then use virtual image as the core to generate cartoon image by various technologies are 366 C. Jin called virtual idol, and the anchors that use real human as the operator,...