Morschett, D., Schramm‐Klein, H., Halsi, F., Jara, M.(2008). The influence of self‐ congruity, brand personality and brand performance on store loyalty. European Advances in Consumer Research, 8, pp...
And let’s not forgetL’Oréal. They’ve got us all believing in “Because You’re Worth It.” It’s not just a product—it’s a statement. They’ve shaped the perception of their brand as a symbol of self-care and luxury, convincing consumers that buying a L’Oréal product is an...
Having a countdown timer for promotions will also create a sense of urgency for the customer. Amazon does this withfree Prime shipping. “If you order within the next 3 hours, your product will be shipped to you tomorrow.” How Pricing Strategies Affect Consumer Behavior Pricing strategies usua...
Roger Dooleyhas compiled100 actionable techniquesto build your brand, win new customers, and close more sales – it’s a mix of the all-time best ideas from here plus new material. Even though every one of the hundred techniques is based on serious brain research, each concept is presented ...
Amazon maintains no. 1 spot and accounts for a third of the Top 100 total growth The world’s most valuable brands have seen their total brand value increase by 5.9% despite the economic, social and personal impacts of Covid-19, according to the 2020 BrandZTM Top 100 Most Valuable Global...
Changing the logo is usually done to convey a new message. The best way to accomplish this is to redesign the logo. You can easily see how hidden messages can be conveyed using words and shapes in logos of global companies such as Amazon and FedEx. ...
Conducting Online Research on Amazon Mechanical Turk and Beyond; SAGE Publications, Inc.: Thousand Oaks, CA, USA, 2020; Volume 1. [Google Scholar] Steelman, Z.R.; Hammer, B.; Limayem, M. Data Collection in the Digital Age: Innovative Alternatives to Student Samples. MIS Q. 2014, 38, ...
The survey was spread through social media, one-to-one, email, and through Amazon Mechanical Turk (MTurk). MTurk is a crowdsourcing platform, a very common technique to engage participants for survey research [179], with the advantage of increasing the greatest number of cross-cultural responses...
As a brand marketer, if I needed help strategically, I would look for the individual who’s done it before. Sometimes that’s within an agency, often it’s a consultant who has worked on the brand side. The era of shopping to find everything you need within a Publicis or WPP roster ...
the biggest market players are Akamai, AT&T, Amazon Cloudfront, Google, Microsoft, Rackspace, CDNetworks, ChinaCache, and more. Choosing one depends on many factors such as your location, the size of your business, the overall reach and performance goal, as well as the need of your customers...