Smart ideas for social media marketing 16. Dive deeper into one social channel If you’re not realizing the results you seek via social media there’s a good chance you’re spreading your efforts thinly across numerous channels. Consider setting a few of them aside, at least in the near-te...
Of course, we recommend theAdEspresso blog, where we are constantly digging into the latest trends, tips, and tricks to help marketers optimize their social media ads. AdEspresso regularly conductsexperimentsto dig into the facts of social marketing. We gather the data and do the research so tha...
Create a Challenge Isolate your target demographic and create a virtual challenge. Participants can post their entries on there and your social media pages with a linking hashtag. The contest or challenge doesn’t have to be anything crazy or expensive. It can be as simple as...
If social media marketing is part of your strategic plan, make sure you stick to a schedule and post regularly. “Whether you’re marketing your startup through blogs or social media, you must stay committed to your online presence,” says Shalyn Dever ofChatter Buzz Media.“When our company...
If you have a brick-and-mortar location and it’s on a highly trafficked street, place fun and colorful sidewalk signs outside; marketing a sale or enlisting clever messages or inspirational quotes tend to garner positive attention. 7. Contact Local Media Reach out to your local media to ...
There are many ways to automate the labor-intensive parts of running a marketing campaign. Social media, email marketing and even managing a landing page can be automated with the right tools. “Start by focusing on the customer journey, rather than on the needs of your business. Identify ...
Seek non-competing brands with a similar audience but offering complementary products or services. Then, they can collaborate onco-marketinginitiatives that mutually benefit both brands. For example, as a health food brand, you could partner with a local gym on social media giveaways or co-host ...
Use Dreamstime to find high-quality images and illustrations for your marketing materials. Take advantage of Dreamstime’s advanced search features to find images that match your brand’s colors and style. Use Dreamstime’s pricing options to find the package that best fits your budget. ...
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This idea might seem a bit creepy to some, but if you’re willing to give it a try, you’re almost guaranteed to get some positive brand exposure and social engagement out of it. Here’s the gist of the idea: use one of the social media monitoring tools mentioned above to follow...