Email marketing advertises your business and reminds existing customers of information relevant to them. Take that list and treat those customers like VIPs — offer coupons, social mixers, sneak peek events or exciting news. Above all, let them know how much they are appreciated. Protecting Your...
or send the story with pictures to the local newspaper. Local news outlets love feel-good stories so be sure to let them know if your employees hold a food drive, collect bags of dog food for the local animal shelter or offer free services to those in need. ...
If you haven’t yet put this strategy in play, read thispost I wrote for Orbit Mediato learn more about why a welcome email series is smart marketing, how to get started, and what to feature in your emails. 12. Begin segmenting your email list Many businesses offer all email subscribers...
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6. The Honest Email As mentioned in my introduction, customer delight doesn’t always have to be about gifts or rewards. Sometimes, it’s just about being open and honest with people. One of the best and most effective ways to invest in customer delight is by committing to honesty wh...