Your industry’s average email open rate is only one of several email marketing benchmarks. I also track click-through, bounce, unsubscribe, and click-to-open rates (CTOR) for a complete picture of my campaign’s performance. Top email marketing platforms release e...
Your industry’s average email open rate is only one of several email marketing benchmarks. I also track click-through, bounce, unsubscribe, and click-to-open rates (CTOR) for a complete picture of my campaign’s performance. Top email marketing platforms release email marketing benchmarks eve...
A good email open rate is one that meets the average across industries—right around17% - 28%. Having said that, different industries have different average open rates. The best way to determine a good email open rate for your business is by tracking your actual open rates for a full quar...
Mailchimp’s benchmark reports also found that the average click-through rate among all industries is 2.62%. Hobby-related niches have a click-through rate of 5.01%, the highest among all industries. Click-through rates were lowest among the restaurant niche, which had a click-through rate of...
There are a lot of numbers in Mailchimp’s reports on email and marketing automation, but you might be wondering how your stats compare to others in the same industry. What kind of open rates should companies like yours expect? How many bounces are too many? What's the average click-thro...
If you want to see these two email marketing services compared on more than just benchmarks,check out our GetResponse vs MailChimp comparison. 5) What’s the average click-through rate for emails? According to the same reports by GetResponse and Mailchimp (linked above): ...
According to Hubspot once again, a good click rate – across all sectors – would be 7.8%. However, according to an Plezi article covering 4 different studies of email marketing rates*, the average click rate in B2B is 3.06%. Quite a difference, isn’t it? Before giving you more de...
And while every email marketing strategy is different, the data presented can help shed light on where you need to be, and how you can go about getting there. As of January 2023, this is where Benchmark Email users stack up: IndustryAverage Open RateAverage Click RateAverage Bounce Rate...
Business performance: average cart size, order count, and order values; percent of orders returned Email campaign performance: open, click, click through, placed order, bounce, spam, and unsubscribes rates; revenue per recipient SMS campaign performance: click, placed order, and unsubscribe rates;...
According to a study from Mars Petcare, the world’s largest petcare company, 65% of owners post about their pets on social media an average of 2X per week. Whether it’s through organic or paid traffic, pets dominate social media pop culture. For brands looking to draw visitors, capital...