Using raster images (like JPEGs and PNGs) instead ofvector files(like AI or SVG) can mean a blurry logo in larger contexts. Raster images lose quality when resized, while vector files maintain their crispness. Make sure you have a vector version of your logo to use across your website ...
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My advice would be one, go out there, do a bunch of Googling and figure out what you like and just take screen shots of it and put it into a Power Point deck. Get it all aggregated and in one place. Then you start to look for patterns and clusters. Think of it as a spectrum....