In general, in individualistic or independent cultures, the tendency is to prioritise personal independence and success. Meanwhile in collectivist cultures, more importance is given to interdependence and the sense of duty to the group or to the group’s goals and achievements (Ratzlaff et al., ...
The findings carry practical implications for international marketers whose products/services cut across both individualist and collectivist cultures. 展开 关键词: China Japan United Kingdom United States of America lifestyles national cultures DOI: 10.1108/07363760410549140 ...
Collective versus individualist national cultures: Comparing Taiwan and U.S. employee attitudes toward unethical business practices. Business & Society, 48, 39-59. doi: 10.1177/0007650307299224.Sims R.L., C...
The authors propose that the nature of prejudice differs across cultures. A model is introduced that proposes that the interpersonal perspective associated... Y Fujimoto,H?rtel, Charmine E.J. - 《Cross Cultural Management An International Journal》 被引量: 19发表: 2004年 C. Jonathan Bean, Edit...
ways to study culture emic approach studies a culture from the inside attempts to understand a culture as a member of that culture would understand it etic approach studies a culture from the outside compares cultures using pre- determined characteristics emic approach studi 2、es the behavior ...