"The customer is in control but this is not the threat many marketers perceive it to be. It's an opportunity to engage and serve the customer's needs like never before," said Deepak Advani, General Manager, IBM Commerce. "By increasing investments in marketing innovations, teams can examine...
The UPV/EHU's ENEDI group has conducted a detailed study of the changes in habits brought about by individual metering and charging of heating and domestic hot water in a community of residents in Bilbao, a measure that is due to become compulsory via completion of a Royal Decree. This c...
Looking at the election in Spain, it was determined human influencers who were targeted by bots, did not recognize they were being targeted and being bombarded by non-human actors "As we study this events, bots are so pervasive that anyone can be atarget," said co- author Emilio Ferrara....