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Brands spark new year fun with witty billboard banter across India Dec 27, 2024 MUMBAI: Traffic jams just got entertaining: brands are waging wars – not with WhatsApp texts or witty tweets, but wit Zomato-Sony partner for CID for content integration through a co-branded promo Dec 27, ...
The article focuses on the growing popularity of reality television shows in India and the recent relaunch of Channel [V] in India. Hans Mathew, partner of client leadership at Mindshare, said that reality shows by themselves will not guarantee viewers and Channel [V] is trying to counter MTV...
Mumbai: This Ganesh Chaturthi, Coca-Cola and WPP Open X led by Ogilvy have brought a fresh twist to the concept of wa Disney Consumer Products in India teams up with brands and retailers Jul 25, 2024 Mumbai: To celebrate the release of Marvel Studios’ ‘Deadpool & Wolverine’, Disney ...
Samsung TV A report under “TV Tracker Service” fromCounterpoint, a renowned analytics firm, revealed the aforementioned figures. Furthermore, a Senior Analyst even mentioned that, “affordability and value for money are the key growth drivers. The new crop of brands such as X...
Suchana Sarkar, Chief Brand Officer of Makani Creatives, writes that various tools like eye-tracking, facial coding, and EEG (electroencephalography) are used to decipher subconscious reactions to stimuli, allowing brands to design ads that evoke desired emotional responses ...
Her rivals include Senator Barack Obama ~ the son of a black Kenyan graduate student in Hawaii and a white woman from Kansas, which, in American terms, brands him as black. He is a Harvard-trained lawyer married to a Harvard-trained lawyer, and though there is glamour and excitement in ...
Lifebouy and Lux were the two main brands promoted during these campaigns. • Bingo and Cadbury on MTV (TV): Bingo and Cadbury had a roadblock on MTV on 1st April and 1st July 2009, respectively. MTV also created the content in these promos. Theme-based creative and solutions: • ...
Additionally, Hasbro is working on TV formats involving the Monopoly and Nerf brands and a reimagining of the board game Clue in partnership with Sptnf.In his new role, Edwin will oversee the expansion of Hasbro’s unscripted slate as well as its partnerships with Lionsgate and other talent,...
–Sponsored content (such asproduct reviews, selling links, creating content for other brands and earning money in return) Who is the No. 1 blogger in India? Anil Agarwal from BloggersPassion is one of the leading Indian bloggers. He has been blogging since 2005 and generates around $10,000...