Download now Used The New Indian Express Epaper for Android? Share your experience and help other users.Key Details of The New Indian Express Epaper The New Indian Express newspaper, an Indian English-language broadsheet daily newspaper published by the Express Publications... Last updated on Marc...
Aaker cites three ways a brand personality can create a stronger brand: 1) create a self-expressive benefit that becomes a vehicle for customers to express their own personalities; 2) form the basis of a relationship between customers and the brand (in the same way human personalities affect ...