The director of marketing and operations for a financial newsletter must deal with a host of issues that surround the practice of renting mailing lists and soliciting new subscribers by direct mail. The case can be used to introduce the concept and calculation of customer lifetime value....
doi:10.2139/ssrn.1504756Investigating style-adjusted performance is important for an investor who has selected the desired style and wishes to know which fund or company or portfolio wTower, EdwardYichong, ZhangSocial Science Electronic Publishing...